Mass customization is an active research field within different academic traditions. According to Thorsten Blecker and Gerhard Friedrich who edited Mass Customization: Challenges and Solutions:

“Mass Customization is one of the most important competitive strategies in the current economy. Its primary objective is to maximize customer satisfaction by providing tailor-made solutions with near mass production efficiency. Some researchers even postulated that mass customization is the single way to competitiveness in today’s dynamic business environment. In effect, mass customization has proved to be very successful in certain business fields. Companies that succeeded to reap the benefits of the strategy by joining mass production and make-to-order capabilities could secure a competitive advantage and outpace their competitors.“

One of the best-known and most successful companies regarding mass customization is Dell Computers. The term “to Dell” is even popularly used to describe it. However, many companies have tried to mass customize and many have failed.

EQATEC offers mass customization of software rather than physical modules. This removes almost all of the difficulties commonly associated with its implementation. With EQATEC Options Management System you can reap all the benefits of mass customization through your software solution.

If you are interested in reading more about mass customization, please see some of these sources.